Market Structures - 1503 Words

Market Structures The purpose of this paper is to provide of different types of market structures as well as pricing and non-pricing strategies used in the various market structures. First, the team explores the pure competition market structure through the analysis to Fiji Water Company. Second, the oligopoly market structure with LOreal Group Cosmetic and Beauty Company. Third, explain the monopolistic competition market structure with Campbells Soup Company. Last, the team explains how Quasar evolves through the four market structures over the lifecycle of the product as well as changes in the aggregate number of suppliers and consumers. Pure Competition. - By Elizabeth Coursey Pure competition is defined by Investorwords.com as, A†¦show more content†¦In 2003, it was announced that LOreal had increased its consolidated sales an increase of 96.7% over the course of the previous three years and 2.5% from dermatological activities. Their sales are listed as 54.8% from consumer products, 25.1% luxury products, 13.9% professional products and 5.5% from active cosmetics. They also realized that even though their popular slogan of Because youre worth it! was primarily viewed by the younger generation, they realized that their marketing tactics would need to be revamped, and therefore, by 2005, they increased their marketing strategies to focus more on the senior generation with actress like Diane Keaton and Jane Fonda leading the way to showing the public that any age over 50 could still be beautiful and worth it! This tactic and the fact that they remain on the brink of new technology for daily skin care, that LOreal continues to be one of three majo r cosmetic companies in the world to be successful and stable. Monopolistic Competition.-by Marco Quiroz Campbells Soup was founded in 1869 by Joseph A. Campbell and Abraham Anderson with the introduction into the market of Campbell Preserve Company. The business produced canned tomatoes, vegetables, jellies, soups, condiments and minced meats. In 1897, Dr. John T. Dorrance invented a condensed soup by eliminating the water in canned soup and lowering the cost by 65% of the original 32-ounce can of soup converting it to 10-ounceShow MoreRelatedMarket Structure Of The Company Essay1088 Words   |  5 PagesMarket Structure Introduction There are four types of market structures and they are monopoly, perfect competition, monopolistic competition, and oligopoly. What is a market structure? A market structure is â€Å"the makeup of the companies operating in a particular market.† Why is the market structure important to the producer as well as the consumer? It distinguishes the difference in seller numbers, buyer numbers, seller entry barriers, and buyer entry barriers. The main differences in market structuresRead MorePerfect Competition : A Market Structure1942 Words   |  8 PagesWhen trying to top look for a market structure to fit your needs a person should start with perfect completion, monopolistic competition, oligopoly, and monopoly. These four market structure are used by business to aid the businesses in producing and selling products. Perfect competition is described as a market structure that has many sellers and buyers that produce the same product and they are allowed to leave and exit the in dustry at any time. Free entry and free exit is a crucial characteristicRead MoreDifferentiating Between Market Structures Essay1260 Words   |  6 PagesDifferentiating Between Market Structures Yvonne C Rivera ECO/365 May 16, 2013 Paul de la Pena Abstract There are many TV service providers available in the U.S; however there are only two companies that offer services via satellite. Dish operates within the monopolistic competition market. 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These market structuresRead MoreMarket Structure And Functions Of The World Economy1832 Words   |  8 PagesAssignment Student name : - Md Mokshed Hasan Student id : - 614181 Part one: - Market structure and functions Q1,a) Financial markets:- It’s a marketplace where buyers and sellers participate in the trade of assets like equities, binds, currencies and derivatives. Financial markets are well-defined by having transparent pricing, rudimentary regulation on trading, cost and fees and market forces determining the pieces of stocks trade. Its participants need to fulfil some of certainRead MoreMarket Timing and Capital Structure for Baker and Wurgler1526 Words   |  7 Pagesequity when their market values are high, relative to book and past market values, and to repurchase equity when their market values are low. We document that the resulting effects on capital structure are very persistent. As a consequence, current capital structure is strongly related to historical market values. The results suggest the theory that capital structure is the cumulative outcome of past attempts to time the equity market. Introduction â€Å"Equity market timing† refersRead MoreMarket Structure Of The Market Structures1779 Words   |  8 Pagesmayor to look at various market structures. I plan to provide excellent information and answer all the questions that will help the mayor understand the market structures of many of the businesses in his city. According to Arthur Levitt, the tension between centrality, on the one hand, and competition, on the other, is probably the oldest of all market structure issues (Levitt, n.d.). Market structures are being used daily to help foster companies. Describe each market structure discussed in the course